Newlands, 1:100, 2022
The Newlands by Topspring in Sydney’s northern suburb of St Leonards is a development comprising of five low-rise buildings uniquely positioned alongside the park from which it gets it’s name. The marketing model for the project was done at 1:100 scale and optimised for the staged sales process. Each of the 5 Bates Smart designed buildings buildings had a placeholder massing model in frosted acrylic which could be removed at the appropriate time of staged launch. Detailed full colour marketing models of the architecture designed by Bates Smart were prepared with interactive marketing model lighting. The model allowed sales agents to highlight individual building units and have lights come on and off to guide in the apartment sales process. A key feature of the development is it’s proximity to Newlands Park and the Green Spine which runs through the centre of the development. Make Models replicated the landscape design to showcase the public amenity of outdoor gym equipment, swimming pools and greenspace within the site and on the adjacent parklands. Sales Technology: Display Sweet Photography: Sebastian Photography (first 4 featured) & Make Models (last featured)