8 Phillip St, 2017, 1:250 and 1:1000
The marketing model for Phillip St by Woods Bagot , Coronation property and Frost Collective consisted of a 1:1000 scale table top and a 1:250 display model. The design asked for a large CNC milled table to carve out a map of the Parramatta Precinct. This was to act as a base for a projected animation which sat above highlighting key amenity in the area for prospective purchasers. The interactive display assisted the public in communicating how the design related to the greater neighbourhood and greater Sydney region. The model of the tower designed by Woods Bagot showed the detail of the building design up-close focusing on golden facade elements, soffits and heritage relationships to Parramatta’s historic architecture. The model proved to be a pivotal asset to the sales campaign which sold out with $110 million achieved in the first few hours of sale.