Make Workshop

The Newlands Marketing Model

The Newlands Marketing Model

Make Models was commissioned by Top Spring to work alongside Bates Smart on the Marketing model for their unique site, Newlands,in St Leonards Sydney. The model is comprised of 5 low rise buildings which were each to be released at different stages.

Image by Sebastian Photography

The green spine, a major feature of the development links the 5 buildings in a dense and creative garden that overlooks the adjacent Newlands Park.

The marketing model aimed to balance the natural elements of the site, with the architectural features through sculpted garden beds filled with a mix of natural and hand made foliage. The tone and texture variance of the gardens was an important consideration for our team.

Image by Sebastian Photography

Frosted acrylic massing were used to indicate the future stages.

Image by Sebastian Photography

The model was powered with individually operable interactive lights which were controlled with a touch interface controller so prospective buyers could see individual units of interest. This component of the model was led by the team at Display Sweet.

Image by Sebastian Photography

Model Scale: 1:100

Model Materials: Acrylic and timber